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Jun 12, 2014

Nike's World Cup Video Slammed as Anti-Semitic (video)

The World Cup starts today..

Nike ran the following ad...

(before you watch it, you are probably wondering why I am posting a Nike ad related to the World Cup... watch it and you will understand..)

It is hard to imagine how they could have their highly paid marketing people review this video and invest a lot of money in making it, and not notice that it can be easily seen as being anti-semitic in nature....




from INN:
Is a promotional cartoon launched by Nike ahead of the soccer World Cup anti-Semitic? Numerous viewers think it is, and the World Zionist Federation (WZF) thinks they may be right, reported Maariv/NRGWednesday.
The futuristic cartoon shows the world of sport being taken over by an evil conglomerate that clones existing soccer stars, but whereas the original stars are all colorful people who take risks in the way they play, their clones are all gray and take no risks at all.
The conglomerate's symbol, worn by the clones, is the pattern formed by the hexagonal patches that are typical of soccer balls – but is also very similar to a Star of David. In one case, at least, it is worn by a basketball player.
According to Maariv/NRG, the head of the Department for Combating Anti-Semitism in the WZF, Yaakov Hagoel, has received dozens of angry complaints about the video since its launch two days ago, and he has written a letter to Nike founder Phil Knight, asking him to look at the clip and check if it was, indeed, “laced” wiith anti-Semitic imagery.
"We would be glad to work with you in Nike, in order to understand the true meaning behind these symbols and solve the problem,” Hagoel wrote. “We, in the Department for Combating Anti-Semitism take the complaints we received very seriously, and we will act resolutely in order to find out the complete facts.”
It is interesting to note that the cartoon begins with a depiction of the statue of Christ the Redeemer in Rio de Janeiro and is titled "The Last Game," which could be a reference to the Last Supper.
The cartoon has been watched by over 16 million people in just two days.


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3 comments:

  1. The World Cup is being hosted in Brazil, and many, many photo shoots about the World Cup include that famous statue overlooking the capital of Brazil. I'm not so sure its' from the Last Supper as much as its from his death (note the cross position, especially in shots from behind).

    Up close the emblem is clearly something "cool" and not a Jewish star. But the far away shots definitely catch the eye, and a Nike ad made by Westerners should have enough PC-police available to check it, that they could have realized and modified the distance images. (Ironically if they had added more distinct "tails" to the star emblem then some could say it looks like a Jewish star + swastika, so maybe you just can't win.)

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  2. The automatons struck me as Nazi's rather than Semites. While you might be able to construe the emblem into a star of David, you could just as easily associate it with a swastika. And aside from the emblem, the rest of the iconery felt more in line with the Brownshirts than any Zionist stereotype. IMHO.

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  3. "It is hard to imagine how they could have their highly paid marketing people review this video and invest a lot of money in making it, and not notice that it can be easily seen as being anti-semitic in nature...."

    Nonsense, if people have got nothing better to do than to look for anti-semetic messages in a sports clothing advert then they will "easily see " things as being anti-semetic.

    ReplyDelete

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