ignorant but simple

This week's edition of the local BS rag "Chadash" (which was only distributed on Monday and not last Friday) ran an editorial with which I take umbrage.

He describes an incident in which the lines at the cash registers of the local supermarket "Aleph" were extremely long, consisting almost completely of Haredi consumers. One of the people standing in line looked very different, in his dress and appearance. While he had on a small kipa, in Bet Shemesh that means nothing (I guess because it is a very masorati, or traditional, city), and this fellow was standing in the very long line, very out of place.

The editor continues, One of the Haredi shoppers approached this fellow in wonderment. he asked this fellow why he was shopping there. We are Haredi and therefore will not go to the supermarket across the way, but why do you prefer to stand here in this long line rather than go to the supermarket (Shefa Shuk) which is fairly empty, and get out quicker?

The fellow simply answered that he saw Shefa was fairly empty and Aleph was very busy. He assumed that meant the prices at Aleph were much better, so that is where he chose to go in.

The Haredi fellow responded that the reason we are not shopping at Shefa is not related to the prices offered, rather because the Rabbonim have recommended not shopping there because of the chillul shabbos of the owner.

The fellow simply responded that if that is the case, then he is happy he decided to shop in Aleph because he too is shomer shabbos.

On its own it is a nice story that shows the temimusdike attitude of some people and how sometimes some things are so obvious, we only mess it up because we start making accountings and suggesting why it does apply or does not, is this the right or wrong approach, will it help or not etc.

It is good mussar that sometimes we just should accept certain things, if the Rabbonim make a decision, and not try to justify or argue or understand. Don't involve philosophy. If a person opens a store, and he is mechalel shabbos, people who keep shabbos should not be shopping there. Just do what is right. These are points the editor goes on to make in the editorial.

What disturbed me is when the editor then said, "There we see a simple Jew, like the person in our story, who does not understand much, I don't think he even knows that there is a book in existence called "Shmiras Shabbos K'Hilchoso", but he understands that he cannot support someone who is mechalel shabbos."

Just because he is not Haredi and has a small kipa on his head means he knows nothing about keeping shabbos? The fellow said he is shomer shabbos, so why do they think he knows nothing about shabbos - just because he was not dressed Haredi? His kippa size? His simplicity?
maybe he uses a different book for the laws of Shabbos and not Shmiras Shabbos K'Hilchoso - does that mean he knows nothing, as the editor implies?

If you are not Haredi you are ignorant and simple?