Osem tries to get Heinz ketchup removed from the shelves in Israeli stores
- Ynetnews
Osem claims they ran tests on Heinz ketchup (in independent labs) and it turns out tat Heinz ketchup is not really ketchup, and should not be allowed to be sold as such.
As fine as Osem ketchup is, I don't think they are able to try to teach Heinz anything about ketchup...
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What does "not really ketchup" mean? Is there a Teken for ketchup?
ReplyDeleteyes, there is a teken (in Israel) that "ketchup" has to contain at least 41% tomato concentrate.
ReplyDeleteaccording to the article it does.
ReplyDeletebtw, I also am fine with osem. I buy both Osem and Heinz, depending on which is on sale.
if they were going to do this, they should have firs attacked the cheapo ketchup companies that make ketchup that is almost red water.
and even though I am fine with osem ketchup I still think it is ajoke for them to suggest that Heinz isnt really ketchup
Reminds me of my Israeli kids who prefer the local Elmer's glue to Hellman's mayonaise
DeleteOkay, reality check.
ReplyDeleteThere is no such thing as ketchup. The red gooey stuff that Heinz makes so well and that Israelis, for all their hi-tech know-how, don't is "catsup". Small children can't say "catsup" but rather "ketchup". So decades ago Heinz figured that out and renamed their product "Heinz Ketchup band catsup" with a patent on the word "ketchup". The minute after the patent expired decades ago every other major brand renamed their stuff "ketchup" too.
Let Osem make a decent brand before they criticize the king of Ketchup.
Ummm, you can't patent a word. You can trademark it, and trademarks don't expire so easily. Your story seems a bit fishy. Maybe double-check your facts.
DeleteI think what freaks them out are the 3litre tubs of Heinz that Osher Ad imports. I recall Heinz being cheaper than Osem about 15 years ago, but several years ago the local Heinz importer probably wanted to improve sales so it went on heavy advertising campaigns and raised prices and rarely dropped them, even when the shekel was strong. So regular Heinz is not competition, but the tubs at Osher Ad cannot be refilled fast enough on the shelves.
ReplyDeletehttp://www.mysupermarket.co.il/%D7%A8%D7%9E%D7%99_%D7%9C%D7%95%D7%99/%D7%A7%D7%98%D7%A9%D7%95%D7%A4/%D7%A7%D7%91%D7%95%D7%A6%D7%94
If there really is a teken, then how can the cheap water ketchup still be called that? One of my daughters loves it :-)
Heinz not on sale? Last month 900ml bottles were around 9 shekel at Rami Levi.
ReplyDelete