A local tzedaka organization is running their Purim collection campaign this year with a theme based off the Starbucks logo and slogans.
All is good, after some initial drama that brought them some nationwide attention, and they have gone forward with the campaign. The campaign includes spreading a number of stickers around the neighborhood with a variety of slogans.
One of them is this:
Now, I get that they are referring to coffee, and not alcohol, but that is a really poor choice of a slogan to use on erev purim. It can really be misconstrued. I think Drink Then Drive is a really bad campaign slogan, when in the entire world they are encouraging people, especially on Purim, to NOT drink and drive.
Even if you are giving this organization your tzedaka money, and matanot laevyonim, please, I encourage you, DO NOT DRINK AND DRIVE!!!!
------------------------------------------------------
Reach thousands of readers with your ad by advertising on Life in Israel
------------------------------------------------------
Very cute campaign controversies not withstanding. I have chosen to give a different route because this is just overboard. Too many expensive signs, gimmicks, banners, material (do you know how much that material costs??), etc. The other issue that I have is that this is an organization that doesn't even serve all of RBSA and yet they have hogged every space, even moving the signs of others. Just not menshlik. They get my chuckle. Others will get my support.
ReplyDeleteOr, as English-speakers will understand, if your cup overfloweth, let someone else runneth the car.
ReplyDeleteChag Purim Sameach!
:-)