The idea is that helping people get familiar with Jews would give them an opportunity to overcome their prejudices, often borne out of lack of familiarity. Direct contact with Jews will help them overcome stereotypes.
So, to help people become more familiar with Jews, they are getting different types of Jews to volunteer to visit school, universities and churches. Yes, despite the name "rent a Jew", they aren't even paying and want the Jews to volunteer. And they said Jews are cheap!
The name of the project, Rent a Jew, itself is offensive, as if people can pay Jews to be theirs for a period of time...
Now, if they were actually paying money for these rentals I might ask how to sign up...
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It might not sound so bad in German. We can only hope.
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