L’chaim, a Sparks Next production by filmmaker Daniel Finkelman, is a joyous expression in contrasts, as energy and nostalgia, klezmer and hip hop and past and present come together in an exuberant celebration of life. Elbaz finds himself warmly welcomed by villagers and their rabbi, rapper Nissim Black, and together they capture the euphoria of days gone by, where all you needed to be happy was a big smile and a hearty glass of spirits on which to make a heartfelt L’chaim.
In a world where we find ourselves overscheduled and overburdened by gadgets designed to make our lives easier, L’chaim captures the purity of days gone by and our deep longing for the most elusive goal of all, true happiness.
L’chaim is the featured song of Gad’s brand new album also titled “L’chaim”
nice video, but as far as recreating the shtetl, I was more impressed with Mendel Roth's recent recreation of the shtetl than this one...
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There is so much happening in this video that starts with his tacky clothes to the mix of music and setting that forced me to stop in the middle. Definitely a brilliant way though to get the video more views past the vaunted million when Youtube starts paying you. Given that, the production is incredible.
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