Amazon is now offering free shipping to Israel on many qualifying items, not everything, on orders above $49.
that means you can qualify for the free shipping an still keep your order under the $75 limit for no import tax or VAT. Just note that if you go crazy and order a ton of stuff to take advantage and surpass the $75 mark, you will still have to pay the VAT and any relevant import taxes.
Qualifying items will have a note in the description that it qualifies for free shipping to Israel, and when you checkout and pay you will have to select the free shipping option.
I do not know, and have not seen it mentioned anywhere, if this is just a temporary promotion for a few days or weeks, or if it is a "permanent" arrangement... Hopefully they will find it worthwhile enough to continue long-term.
The purpose of this promotion seems to be to compete with the big annual 11.11 promotion by Ali Express, and then also with the upcoming Black Friday and Cyber Monday sales. It is entirely possible that after this shopping season passes, the Amazon promotion might also go away, but nothing official has been announced.
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