Dec 10, 2019

how Jewish is this corned beef?

There was a Jew making a pitch on a recent episode of Shark Tank, and she was pitching her version of one of the most Jewish things possible - her version of a corned beef on rye sandwich..

Mrs Jenny Goldfarb, granddaughter of a classic Jewish deli owner, has gone vegan recently and missing her Jewish deli meats, she figured out how to recreate them using plant-based ingredients alone!

Here are a couple of clips, though I could not find a clip of the presentation itself, there is a clip of the portion of her negotiating with the sharks..





I assume it is likely to be potentially kosher, though probably not [yet] kosher certified, I do wonder if this loses its status as being one of the most Jewish foods once it is plant-based. Does it become a totally new creation by not being made of beef, or is it a spin on an old thing? We need some Briskers to help us decide.

We wish Mrs Goldfarb all the best in her new venture..



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2 comments:

  1. There are two such products being marketed by VC companies, Grow Meat (or similar name) and Impossible Burger. Both have an OU, use different technologies. The impossible has been advertised by the expensive kosher restaurants (though I saw it in ShopRite 7.99 a pound.) The non kosher restaurants have it too, by they say it's only good tasty 50% of the time, and they can't figure out why. Maybe they figured it out, cause Burger King is supposed to be carrying it.

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  2. It would be no less a Jewish food than the Impossible Burger is a good burger. Let the plant-based versions thrive--it will be good for everyone.

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