According to the report this is because they realize that Israel and the vaccine distribution is turning into an historic success. Moderna is worried about missing the boat and having this entire monumental success being noted with the name of Pfizer and not Moderna, and they want to get in on it too.
If true and not just supposition, everybody wants to be associated with a winner. Israel is running a winning campaign right now in this field and naturally that gets people moving to join the party. Maybe Israel won't even need to pay a premium any longer.
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