Haredi community irked by Doritos ad supporting alternative lifestyles

An ad published by Doritos in honor of Family Day has stirred some controversy that might even lead to a boycott.

The Haredi community is upset about the Doritos ad and some are calling for a boycott. In the ad for Family Day, Doritos depicted several families, some of which are various types of LGBT families, saying who said there is only one type of family? and wishing all types of families a  happy Family Day.

We know that many in the Haredi have already refused to donate blood via MDA after MDA changed forms from saying Father and Mother to Parent 1 and Parent 2, as per government instruction. They resumed donating through MDA after MDA changed the forms back for the specific yeshivas and communities.

Here is the Doritos ad:

Interestingly, a question was posed to Rav Baruch Efrati, head of Derech Emuna and a rav in Efrat, about this. The question posed was if one is halachically obligated to stop buying this company's products until the put an end to such advertisements?

Srugim reports that Rav Efrati has paskened one should definitely refrain from supporting "acts of Egyt", which is defined in halacha as lesbianism and definitely must avoid supporting male homosexuality which is prohibited in the Torah. Rav Efrati expands on this referring to the impurity of Egypt and that we left Egypt behind and the importance of separating ourselves from behavior associated with the Egyptians...

However, Rav Efrati adds, that even without the ad supporting homosexual lifestyles one should not eat Doritos as bnei and bnos torah should refrain from eating unhealthy foods such as these chips that are full of fats and oils and sugars and harm our health. A person should not everything his palette desires, like a dog or a donkey, but should eat foods that help him and are good for his body.

Ironically, the Haredi community might really need to see this Doritos ad as supportive instead of as combative. The Haredi community puts out very similar ads for all sorts of services, such as the following one for a health care clinic for the Haredi family depicting a family of two men with some children:

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