The issue with Ben & Jerry's was weird from the start. After Ben & Jerry's in the USA called for an end to the local franchise due to their not being willing to play along with the demand to not sell ice cream in Judea and Samaria, a boycott was called in the USA against Unilever, the parent company, and States started pulling out their investments, as per their laws against BDS and individuals and communities started boycotting B&J in some way. While in the USA there were all these bans, in Israel the calls were to support the local Ben & Jerry's franchise for providing local employment, and ice cream, and for standing up to the demands of the parent company even to the point of losing the extension of their contract.
Weird. In Israel we were supporting Ben & Jerry's and in the USA they are boycotting Ben & Jerry's because of their stance on Israel.
Israel is now catching up, though I am not sure how exactly.
According to the Jewish News Syndicate, Justice Minister Gideon Saar has approved sanctions against Ben & Jerry's and Unilever. Saar's approval is to enact the Boycott Law that enables sanctions against companies that harm the Jewish State. Interestingly, Avi Zinger, CEO of Ben & Jerry's Israel, encouraged Saar to move in this direction, calling for Israel to do what it demands of the rest of the world.
I am nto sure in what way Israel would sanction Unilever. Unilever is a major importer and food producer - will they be banned? Seems unlikely. Maybe Israel will cancel government contracts and investments? Not quite sure. I don't quite know how it wil look, if it passes a Knesset vote, but it will be nice to see Israel finally supporting Israel.
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The most effective way to combat Unilever's boycott is to buy one share of stock and all shareholders protest inside the shareholders meeting. 2, have ministers lean hard on hedge fund friends buy millions of shares and get on the board to throw out the leadership at B&J.
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