Reports have been saying that the "Shabbos bus" in Tiberias yesterday only had two passengers - Ron Kubi himself and an assistant.

Whether that is true or not, I don't know. The report is about the beginning of the line at a specific time. Maybe at other times of day there were other passengers, or maybe not. Maybe at other stops other passengers got on, or maybe not. I don't know, but the report says only two passengers were on the bus, Kubi and an assistant.

Kubi should not feel bad and should not force the issue. If people are not using the bus, it means there is not enough interest to justify it, from a financial perspective. Maybe it needs time to build up or to get people aware of it running and the schedule, to get people used to its availability and to use it? Maybe, but with the loud marketing he has done for it it seems fair to assume most people know about it. If they are not using it, just kill it. If people complain that he stopped running the bus, he can just point to the fact that they were not using it. If he wants to keep it running, ostensibly because the people want it to be available,  he should warn the people that if they don't use it he wont operate it any longer.

No harm no foul. There need be no shame in saying that people have alternate methods of transportation and don't want to use that bus he has provided.