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May 1, 2014
Egged to renew advertising with womens images in Jerusalem
There has been a lot of back and forth on the issue of Egged buses in Jerusalem displaying images of women in the ads. After some destruction to their property, Egged formulated a policy of avoiding advertisements on the sides of the buses with images of women.
After much fighting and legal battling, the situation quieted down with Egged changing their policy to not displaying images of men either. Obviously that was a policy that was doomed to failure.. who is going to spend a lot of money advertising without being allowed to use human images in their ads?
It has been pretty quiet, on that front, for the past two years. The issue, though, is now looking to come back.
Egged has now, reportedly, agreed to display images of women in the advertisements on the sides of buses in Jerusalem and Bet Shemesh - just as they do everywhere else in the country. They came to this agreement due to the lawsuit that has been ongoing. Doing this will negate the lawsuit. As part of the agreement, the State will cover the costs of any damage done due to the advertising.
source: Ynet and Kikar
It's gonna be a hot summer!
After much fighting and legal battling, the situation quieted down with Egged changing their policy to not displaying images of men either. Obviously that was a policy that was doomed to failure.. who is going to spend a lot of money advertising without being allowed to use human images in their ads?
It has been pretty quiet, on that front, for the past two years. The issue, though, is now looking to come back.
Egged has now, reportedly, agreed to display images of women in the advertisements on the sides of buses in Jerusalem and Bet Shemesh - just as they do everywhere else in the country. They came to this agreement due to the lawsuit that has been ongoing. Doing this will negate the lawsuit. As part of the agreement, the State will cover the costs of any damage done due to the advertising.
source: Ynet and Kikar
It's gonna be a hot summer!
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But the women on the ads in Beit Shemesh, Bene Beraq, etc. will be clad in burqas.
ReplyDelete"who is going to spend a lot of money advertising without being allowed to use human images in their ads?"
ReplyDeleteWhy, there are plenty of ads that don't have human beings in them? Just now there are 10 ads on the top and sides of this website. Eight have no persons, one has a picture of the kosel with tiny people you can barely make out, and only one has a picture (of a women, ironically enough for a website that sells modest clothes).
Too bad, I thought the "no people depicted" policy was a good compromise. (And why is that policy illegal? It is not gender discrimination. Human discrimination?)
as a policy? I doubt it.
ReplyDeletedid they keep to it? I dont live in Jerusalem so I dont know. I dont believe it though. Politicians didnt advertise in elections using their images?
Not clear what you are saying -- you think that policy is illegal or legal?
ReplyDeleteAs for the policy itself, I have quite a few clients that do heavy consumer advertising, and they generally tell me that the important thing is to focus on the product, not people. Not to say that such a policy wouldn't be viewed as a restriction by some, but it is not that hard to get around. You want to promote coffee, you show a picture of coffee. (I remember in the 80s when they were burning bus stops, I went to Meah Shearim, and saw an ad for Elite Coffee. It showed a can of coffee coming out of smoking, presumably just roasetd, coffee beans. For some reason, no one torched that ad.)
As for political ads, does Egged do that? Yes, there I can see that you want a picture, because the candidate is the product you are promoting. (Although there are also plenty of political ads that don't depict people.)
I wasnt talking legal or illegal. I was talking practical. yes, there is a lot of advertising without people, but there is also a lot of advertising with people. I dont think cutting out all that advertising is realistic. plus take into account where the people are the product, or integral to it
ReplyDeleteIt's ridiculous to kowtow to a group making such ridiculous demands in the first place. Anyone who sees the pictures of women will also be seeing real live women. They can deal with it.
ReplyDeleteOK, but remember that Egged is not a newspaper. It's primary mission is to run buses. Ad space is secondary. So if it buys some peace to allow only ads without people, then I don't see why that is so bad. Yes, it restricts the ads somewhat, but it still leaves plenty of other options. As I said, 8 out of 10 ads that are on your website right now have no people in them, and you have no such restriction, so it seems that those who do design ads can manage that pretty well.
ReplyDeleteBut hey, it's Israel. As you said, it is going to be a hot summer.
Tal, ad space may be secondary to the mission if a bus company, but all that ad space is what keeps the bus fare affordable.
Delete