This boycott of Zara, in my opinion, is taking the "ant Ben Gvir" movement too far to the extreme. First of all, it is one franchise holder, not owner of the chain - if anything just boycott that one franchise. Second, it is just too extreme for me. I think this cancel culture, this inability to talk, this inability to disagree respectfully, is probably the worst thing about today's culture. I also think a lot of this has been exacerbated by the incessant cycle of elections we have been stuck in - opponents are constantly campaigning against each other saying why the other is bad, and eventually that wears down and effects how we relate to those other people in other parts of our lives. We used to have elections on average once every 3 or 4 years, and after each elections cycle the nasty talk would mostly wear off. Now we are in election cycles all the time and the nasty talk is just there all the time.