Yesterday was the annual pre-Pesach sale in RBS run by Keren Lev Yisrael.

This is a massive project that in the past was a management disaster. Last year lines were long, people were upset and frustrated, many items did not come or came in lesser amounts than ordered. It was not good.

They streamlined it this year and turned it into a success. They prepared better, they dropped the list of goods for sale to a more manageable size, and they planned the lines and the drive-thru better.

And it was a success. This sale, that saves the average family hundreds of shekels from their Pesach shopping list, was pleasant, even fun at times, it was efficient, and it did what it was supposed to do. People worked very hard to help a lot of people, everyone from the organizers to the volunteers and to the customers.

It was nice to see, and help, so many people. I saw people I know, I saw people I don't know, and I saw people I have never seen before. There were people of every stripe - haredi, dati leumi, tradition/secular, Anglo, Israeli, French, Russian, Ethiopian, and many more, and every stripe from each of those groups, benefiting from the sale.

There were lots of photographers and video people capturing the interesting moments on camera. Here is one person's look at the KLY sale:

If you are able to volunteer to help out for a couple of hours with the Keren Lev Yisrael sale tonight, or any other distribution week, should call Danny on 050-415-4444.

They are in need of volunteers to help out. Especially tonight, but also in general.