Jul 18, 2011
How Do You Recover When Your Customers Get Angry? (video)
Elchonon and Yosef Hellinger are brothers who run a company that did nearly $1 mil in sales. Then had a huge setback. You’ll hear about the setback and how they rebounded, in this interview.
Elchonon launched the business and says that because of mismanagement, he lost his customers’ trust and his ability to process orders — no PayPal, Google Checkout or even credit card processing — which landed him in debt.
So he moved back home, got his brother to help out and turned around their business, ThriftyComputer, which sells electronics online.
This is an interesting story of how these two brothers, one is a friend of mine, did not give up on their failing business, and instead worked hard to turn it around...
Elchonon launched the business and says that because of mismanagement, he lost his customers’ trust and his ability to process orders — no PayPal, Google Checkout or even credit card processing — which landed him in debt.
So he moved back home, got his brother to help out and turned around their business, ThriftyComputer, which sells electronics online.
This is an interesting story of how these two brothers, one is a friend of mine, did not give up on their failing business, and instead worked hard to turn it around...
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Thanks Rafi,
ReplyDeleteHeres a few points to add, be mindful of how you act in business when you are a jew.. chapter 11 may be ok for some, but the people that I owed money to trusted me and in good faith I repaid them..
But oy, i miss chevron :(
If only your friend would cut out all the extraneous stuff and got straight to the point I might have stuck with this story.
ReplyDeleteHowever, shoehorning not one but two recommendations for his buddies into his story was a total turn-off.