Chumus, or hummus, has gone on to become like Chabad and Coca Cola... you can pretty much find it anywhere you might go.

I don't remember hearing this before but a little while back it was announced that  in early 2022, I think near the end of February 2022, there will be a Spacex mission to the International Space Station that will include an Israeli.

Incendiary balloon ignites hummus field in Sdot Negev Regional Council

  -- Ynetnews

now they've gone too far!

Beyond the mystique and competition, and even beyond religious and political divides, Hummus! showcases the personal stories of the colorful women and men who love their Hummus.
A film By Oren Rosenfeld

nothing about Israel, but it is about chumus...

This law proposal is not for the Israeli law books, but for the Americans.... but it is hummus related, so it qualifies as holding interest for LII and its readers...

According to the Times of Israel:

If Sabra Dipping Co. has its way, the use of chickpeas and tahini in making hummus will become U.S. law.
The hummus manufacturer, which is co-owned by PepsiCo and the Israel-based Strauss Group, has filed a petition with the Food and Drug Administration to create a standard for which dips are considered hummus.
The standard Sabra is seeking would mandate that hummus be comprised primarily of chickpeas and contain no less than 5 percent tahini. The 11-page proposal asks that hummus be defined as “the semisolid food prepared from mixing cooked, dehydrated, or dried chickpeas and tahini with one or more optional ingredients,” according to a news release issued Monday.
Similar standards exist for other condiments, such as ketchup, mustard and mayonnaise.
“As the popularity of hummus has soared in the United States over the past decade, the name has been applied to items consisting primarily of other ingredients,” Sabra chief technology officer Tulin Tuzel said in the statement. “From black beans and white beans to lentils, soybeans, and navy beans, everyone wants to call their dip ‘hummus.’”

today, May 13th, is Hummus Day

just for your information...

from Hummusday.com:

How to Participate

• Eat hummus on May 13th for breakfast, lunch or dinner

• Tweet using the hashtag #hummusday

• Share pictures on Instagram using the hashtag #hummusday

this is cool. a machine that cuts pita and dips it in hummus..

the epic battle.. Hanes vs Hanes.. underwear vs hummus..

Hanesbrands Inc,. is suing a little Canadian hummus maker for using the name "Hanes" - Hanes Hummus.

Hanesbrands has not commented publicly on the matter, but Petros, maker of the hummus, has extensively. They say that there is no confusion between hummus and underwear, and Hanesbrands is not in the food business, so this is not a trademark violation. As well, the logos do not look the same.

From ABC News:

The Canadian hummus maker behind Hanes Hummus says he refuses to shut down his small business after Hanesbrands Inc., the underwear manufacturer, threatened to sue for trademark violation and demanded that he destroy his products. 

The difference between underwear and hummus may be as vast as the distance between Hanesbrands' headquarters in Winston-Salem, N.C., and the food business that Yohannes Petros built in the city of Saskatoon, in Saskatchewan, Canada, five years ago.
But earlier this month, the gulf was closed, just like the plastic container sealing his hummus products when Petros received a two-page letter from Hanes' legal department.
The letter said Hanesbrands Inc. objects to Petros' use of the mark Hanes Hummus in his application to register the name in the U.S. and Canada. The company required a response by Dec. 16 in its request to "cease and desist from all use of the mark Hanes Hummus" and withdraw its pending trademark applications.
"I was shocked," Petros, 38, told ABCNews.com, explaining that the name of his company came from his nickname, Hanes, which is short for Yohannes. "Our logos don't look the same, the spelling and font are different."
In response, Petros' attorney, Nathan Dooley, wrote a three-page letter to Hanesbrands with 36 pages of supporting case law saying he disagrees with Hanesbrands' conclusion that consumers will confuse the hummus maker with the apparel brand.
"I was not aware that HBI [Hanesbrands Inc.] was in the business of manufacturing and selling hummus. In fact, I am confident that HBI is not in the food production business at all, let alone the production of fine and tasty hummus of the type manufactured and sold by Hanes Hummus," Dooley writes.
"I was not aware that HBI's T-shirts were edible, made with chick peas, lemon or garlic," Dooley adds.
Hanesbrands did not respond to a request for comment, and the company has seemingly remained silent to other media outlets. Petros and Dooley have not yet heard a response from the company.
Dooley holds back no punches, writing to Hanes, "It is safe to assume that you have done no research whatsoever" and "If you had done that research, you would not have sent the letter because, in reality, no rational person who is familiar with Hanes Hummus could possibly allege any confusion between Hanes Hummus and HBI's Mark or HBI's product."
Petros said he hopes Hanesbrands chooses to pick a fight with someone else. And in the meantime, he said at least one major potential distributor has delayed its business with Petros because of the threat by Hanesbrands.
"I can't compete with them financially. They have thousands of staff, I have four," he said of Hanesbrands Inc.
Kevin Smith, an attorney with Sughrue Mion in Washington, D.C., who is not involved in this case, said surnames like Hanes can be protected only after they acquire distinctiveness as a source identifier of a product or service.
"There is no doubt Hanes has acquired secondary meaning for apparel, but extending that to food products would be, in my opinion, very hard to prove," Smith, who specializes in intellectual property, said.
"If I wanted to pick a side in this dispute, based solely on the merits, I'm siding with Mr. Petros. However, as we all know, sometimes the 'economic theory of law' comes into play, and when that happens, it seems that deeper pockets usually prevail," Smith said.

Sabra Hummus has partnered with the NFL.. Hummus is now going to be the official dip of the NFL...






and here are a couple of the most recent commercials..

Trailer: Make Hummus Not War



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Two Scoops Of Chumus Ice Cream




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When you are having a special evening with family and friends, is it any specific food product that was served that generally turns the evening into a very special occasion? Was the even dull until the punch came out, or until the chips and salsa appeared? Was it the chumus dip that did the trick?

Strauss and Pepsico are joining together in a venture to bring chumus to Mexico. The chumus in Mexico will have a local twist to it, with chipotle and red pepper flavors.

The director of Obela, the joint company formed by Strauss and Pepsico, said, "There is a significant growth opportunity in Mexico in the dips and spreads category, beginning with current hummus consumers. Our goal is to make sure that at least one fifth of households in Mexico enjoy and share our products with family and friends, thus turning any moment into a very special occasion." (source: Globes)

Chumus is great, but is that what turns a nice evening into a very special occasion? Is what I just asked borderline heresy?

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Why did the Israelis steal hummus from the Arabs?



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Glenn Beck In Knesset

Glenn Beck was a special guest in the Knesset today, upon invitation by MK Danny Danon (Likud).

At about 5 minutes in, Beck even comments on the chumus...