Last year there were a bunch of people who tried for a while, but in the end it came down to only two contestants, @noahroth and @TzionE. 

This year, the contest is running again, but only two contestants have joined for a rematch - the same @noahroth and @TzionE. The other contestants did not join this year, preferring to only watch from the sidelines, comment and cheer them on in their potentially heart-attack inducing endeavor. And there are those who have become judges and members of the appeals committee.

The reason I point this out is because this year the stakes have suddenly been raised. In a brilliant move @TionE has drawn many people to root for him. At the end of the day he will have to eat more to win, but with all the moral support being thrown his way, he should be highly motivated. 

@TzionE has decided to eat gluttonously for charity. Eli Klein went out and found sponsors to donate money per sufganiyah to various charities. As of this writing, he is raising for charity 195 NIS per sufganiyah, with a current total of 15 sponsors!

195 shekel per sufganiyah!

People are donating for local charities such as Lemaan Achai and local synagogues, to national charities such as MDA (hopefully he will not need MDA after overdosing on sufganiyot!), Od Yosef Chai, Mt. Sinai, and others.

If you want to join the fray, follow @TzionE and @noahroth on twitter, and if you want to follow the sponsorships and perhaps become a sponsor as well, so their sufganiyot eating will be, at least in part, for a good cause, check out the Elie Klein sufganiyah eating sponsorship Facebook page and leave your note with what you will donate.

Now we have to wait and see what @noahroth will do to get some of the fans back cheering for him.. if he does nothing but eat he will be at a serious disadvantage..