According to the Alliance for New Zionist Vision (ANZV) - a coalition of grassroots Zionist movements running in the World Zionist Congress Elections, and made up exclusively of students and young professionals - the key to winning back Jews mislead by the anti-Israel narrative lies in returning to and effectively communicating the basics of Zionism to Jewish youth in search of a cause.
And that, they say, requires some serious introspection on the part of mainstream pro-Israel advocacy (or hasbara) organizations, which they accuse of failing to communicate the right message vis-a-vis Israel.
To make its point, ANZV has released a controversial new video critiquing pro-Israel advocacy on North American college campuses. Entitled "Jews Talk Justice", the video takes campus advocacy organizations to task for what it insists is a misplaced focus on "Israeli high tech and beaches" to project a positive image of the State of Israel to students, "while downplaying the national rights and history of the Jewish people."