Burger Ranch opened its first branch in the areas of Judea and Samaria (i.e. over the "green line", in occupied territories, in the West Bank) today, in the city of Ariel.

5 years ago McDonalds refused to build a branch in the mall in Ariel, due to its politics. At the time, after that stir, the owners of Burger Ranch said they would proudly open a branch there. Naftali Bennett promised he would eat the first hamburger when they open. Today they finally opened the branch and Naftali Bennett kept his promise.