JPost is reporting that The Municipality of Jerusalem has come up with a plan to get people excited about election day.

They are promoting the day with free ice cream. Anyone who spends 20nis at any store in Jerusalem on election day, this coming Monday, will be able to bring the receipt to any one of several participating ice cream shops and get free ice cream. participating ice cream shops include Katzefet, Glida Metuka, Metudela, Cookie Cream, Selfy's and Mousseline.

They are running this promo to boost business on election day, after last election day saw businesses suffer loss of business. Mayor of Jerusalem Moshe Lion said he will continue to work to strengthen Jerusalem businesses.

I would recommend also connecting the free ice cream to proof of voting. Maybe voting stations in Jerusalem could stamp the voting card or something to show you voted and only after spending 20nis in a store plus proof of having voted should you get the free ice cream. This would encourage people to vote and to spend money in the city!