Yedidya Meir played this on the radio this morning, he had to point out that it wasn't parody, that parent's are shocked and surprised that an event run by Chabad is teaching kids radical ideas like "Shema Yisrael" and V'ahavata Le'oracha Kmaocha"

in fairness, in chu'l it would be known who is running a lag baomer program. In Israel , maybe a note of who is sponsoring might be appropriate---but then , that would defeat the whole purpose....

from what I understand, Chabad was openly putting on the event, and it had iryah sponsorship