Kol HaKavod. The sale of pork in Israel bothers these guys enough that they came up with a solution. Instead of burning down the stores or holding prayer vigils outside them or banning them or anything like that, they simply went and bought the stores and is kashering them. They say there is no economic interest involved (no idea if that is true or not). They simply bought it to purge it of pork and non-kosher food.