Aug 31, 2010
Rami Levy to enter the cellular market
Rami Levy, the supermarket mogul who has been daring in the types of discounts he has offered on goods and has led the way in causing other supermarkets to follow suit and lower prices and offer discounts, has now applied for a license to join the cellular phone industry.
Levy said that the expense of communications is the second largest household expense in Israel. He said, "When I lowered priced of "the shopping cart", I caused the whole industry to lower prices... the same will happen now with the cellular phone industry - I will lower prices and that will cause a chain reaction among the competitors. The consumer will benefit from this."
Keep going Rami Levy. And we are still waiting for you to open a supermarket in Bet Shemesh!