Really? Lipa Schmeltzer is now being called "The Jewish Elvis", or "The Jewish world's answer to Elvis Presley"? (source: JC.com)
Besides for the fact that it seems a little distasteful that he has been capitalizing on this tragedy with such major promotion of himself since the day after the murder was discovered, hopefully his intentions were pure and he was really motivated by an outpouring of emotion. Personally, I keep cringing at Lipa's song in memory of Leiby Kletsky every time I see it posted somewhere.