Dec 2, 2019
IKEA goes people-less in new catalog
The new IKEA catalog is out and has been distributed to homes around Israel.
I immediately noticed two things about it:
1. On the bottom of the front cover, where it lists the branches around the country, the new Eshtaol branch, just outside Bet Shemesh, is included and noted to open March 2020!
2. After the catalog (at least, the catalog distributed in Haredi areas) made waves last year, and maybe in years before that, by having pictures of male models only among the furniture, with no females, they took a different route this year.
As you can see from a few sample pages posted below, there are no pictures of any humans at all, male or female, child or adult, in the catalog. Just furniture and other things sold in the IKEA shops. No people. The suggested compromise has been, since this issue began, that no people are better than some people and discrimination against others. It looks like IKEA went that route this year..
See for yourself
I immediately noticed two things about it:
1. On the bottom of the front cover, where it lists the branches around the country, the new Eshtaol branch, just outside Bet Shemesh, is included and noted to open March 2020!
2. After the catalog (at least, the catalog distributed in Haredi areas) made waves last year, and maybe in years before that, by having pictures of male models only among the furniture, with no females, they took a different route this year.
As you can see from a few sample pages posted below, there are no pictures of any humans at all, male or female, child or adult, in the catalog. Just furniture and other things sold in the IKEA shops. No people. The suggested compromise has been, since this issue began, that no people are better than some people and discrimination against others. It looks like IKEA went that route this year..
See for yourself
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