Jul 3, 2022

Ben & Jerry's grumbling

People are still upset with Ben & Jerry's, despite Unilever capitulating and overruling the B&J board of directors decision and reversing the ban on Israel and renewing the contract with Avi Zinger for production and distribution in Israel. Why? Because the board of B&J released an angry statement saying they disagree with the decision blah blah blah.

Personally, I dont care what they think. The fact is, at the end of the day, Unilever made a decision to override the B&J board and get back to business instead of politics. The fact that some Ben and Jerry's people are upset about that does not bother me. In my mind they are a coupl eof grumpy old men who lost. They are saving face saying we disagree with the reversal, but what they are saying is meaningless. I see no need to think about them any longer, and no need to boycott their products (even outside of Israel).

They lost. What they say is meaningless at this point. The decision was taken out of their hands. I dont care what they think, if their thinking it has no ramifications. I am not in the business of mind control - I dont care what people think, and I dont have a need to force them to change their minds.. 

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1 comment:

  1. I disagree. B&J's comments were mostly unnecessary. They could have just said they disagree with Unilever's resolution, have no choice but to abide by it, and absolved themselves of any guilt. But they're going out of their way to wage this war. And today, we see that they want us to read their gratuitous comments with their full meaning, as they now seek to have the matter litigated further: https://www.ynetnews.com/article/rjtm7qzo5. It's fine for the anti-BDS states and pension funds to resume doing business with Unilever now that the issue has been resolved, but the grassroots counter-boycott of B&J should absolutely continue.


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