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May 19, 2021

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Bodega Launches Emergency Meal Service for First Responders in Southern Israel

TEL AVIV (May 19, 2021) - With support from United Hatzalah, Bodega American Kitchen has launched “Operation Comfort Food” to provide meals for first responders serving southern Israeli communities most affected by rocket barrages from Gaza.

For some it’s been sleepless nights waiting for the sirens calling us to bomb shelters. For others it’s the helpless feeling seeing the pictures in the news and social media. At any given moment thousands of people live in fear of rocket attacks. No communities in Israel are harder hit by the incessant barrages than the cities and towns closest to the Gaza border, names that have become all too familiar to us all with each alert on our phones: Ashkelon, Ashdod, Sderot, Netivot.

“We were in a bomb shelter during the evening shift at Bodega when we came up with the idea.” says Feivel Oppenheim, Chief Revenue Officer of Grand & Greene Hospitality Group, owner of Bodega and virtual brand Winghub. “Nothing says ‘We care’ like food that’s made with love, and we put our hearts into everything we do. That’s why we launched Operation Comfort Food: to bring, free of charge, our world famous kosher bacon cheeseburgers and buffalo wings to front line workers who care for people who are literally living in fear.”

“It’s the best way we know how to bring a little light to the world,” Oppenheim said.

“We are delighted to support Operation Comfort Food,” said Ofri Blau, Global Vice President of Human Resources at HiredScore, a high tech firm located in Tel Aviv. “As soon as we heard about the initiative, the first thing we asked is ‘how can we help?’”

“This is not the first time we’ve collaborated with Bodega. During the hardest days of the pandemic, Bodega was there to support the first responders,” said Eli Beer, President and Founder of United Hatzalah. “Our volunteers risk their lives every day to save all people regardless of race, religion, or national origin.”

“With Operation Comfort Food, I know that the delicious food from Bodega’s kitchen in Tel Aviv will give physical and spiritual sustenance to our front line volunteers,” Beer continued. “It’s always a privilege to work with people who care.”

For more information about Operation Comfort Food or to sponsor meals, please contact Feivel Oppenheim via cell or WhatsApp at 053-283-3216 or via Paybox at https://bit.ly/3hCNkP3. Individual and corporate sponsorship opportunities are available.

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