In today's day and age, we let it all hang out. An example of that is the "New Jews" as CNN calls them.

It is nice to see that they are proud to be Jewish and have embraced their affiliation, even though they admit it could change at a moment's notice. It used to be that people like this would either not know they were Jewish, or they would hide the fact if they could. Nowadays, they have made it cool to be Jewish. I guess it still isn't cool to keep the commandments, but at least they are identifying!

Meet the "New Jews," as some call them: pockets of post-baby boomers -- or more accurately Generation X and Millennial (Gen Y) Jews -- who are making one of the world's oldest known monotheistic faiths and its culture work for them and others in a time when, more than ever, affiliation is a choice.

"I could wake up tomorrow and say, 'I don't want to be Jewish.' There would be no social, political or economic consequences," said Shawn Landres, the 37-year-old co-founder of Jumpstart, a Los Angeles-area organization that pushes forward out-of-the-box ideas in the Jewish world. "It's true for the first time in thousands of years that we can build the identities we want."

Many of those at the forefront of innovative Jewish construction are rabbis, religious educators, people who know their stuff. But they're not interested in foisting labels on people -- like the denominational terms Reform, Conservative or Orthodox -- nor do they want to perpetuate the pressures that come with fitting into religious, political and social molds.

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"They want to re-engage in the world as Jews, but not solely for Jewish causes," said Wallach, who was one of the forces behind The Great Schlep, an online push, featuring comedian Sarah Silverman, that encouraged young Jews to fly to Florida and convince their grandparents to vote for Barack Obama.

"If asked, 'Would you rather fund raise for trees in Israel or for solar-powered ovens for refugees in Darfur,'" he said, "they're more likely to go with Darfur," which is why the American Jewish World Service, an organization that fights poverty, disease and hunger in the developing world, resonates with many of them in a way other Jewish organizations don't.

In fact, they may not have a relationship with Israel. And if they do, it's often complicated. They might support the country and people while being critical of the government's policies and wanting a Palestinian state, too, as evidenced by J Street, a new left-leaning lobbying group in Washington.

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And mixed in with all this are those who -- irrespective of where they are religiously or in the Jewish community -- advertise their identities with Jewish-themed tattoos, as Andy Abrams, who is behind "Tattoo Jew," a documentary in development, found out.

They're not swayed by the long-perpetuated myth that Jews with tattoos cannot be buried in Jewish cemeteries. While tattoos are prohibited by Jewish law, Rabbi Joel Roth, a professor of Talmud and Jewish law at the Jewish Theological Seminary in New York said he knows of "no Jewish legal source that would prohibit the burial of a Jew who violated that law." If such a prohibition existed, added Florence Pressman, executive director of Jewish Funeral Directors of America, "how would we honor our Holocaust survivors?"

When they're getting inked with Hebrew letters or Jewish symbols, these Jews are not fretting about laws followed by the most observant. Nor are they haunted by the numbers tattooed on arms during the Holocaust, said Abrams, the 40-year-old filmmaker of St. Louis, Missouri. They're taking a bold stand today that they'll carry with them, permanently, into the future.

"They're being overtly Jewish," Abrams said. "They're saying, 'I'm Jewish. I'm proud. And I'm willing to wear it on my skin.' "

More affiliation can only be good...